Who am I?

I am a hybrid creative, part brand architect, part artist, who blends deep expertise in design with a fine arts sensibility and a sharp eye on what’s next.

Over the past decade, I’ve led design across global beauty and CPG brands like L’Oréal, Colgate-Palmolive, and many others. I’ve worked on everything from future-focused packaging systems to fragrance launches and visual storytelling strategies that help legacy brands evolve without losing their soul.

My foundation comes from Pratt Institute, where I earned an MSc in Packaging Design & Systems and BFA in Fine arts and Textile design focused on art history and heritage. My education shaped how I think: structure meets emotion, legacy meets innovation.

What and how I do it?

I create value through design, an extraordinary ability that I believe holds the potential to effect profound change and benefit humanity. I focus on identifying problems and continuously elevating them to higher standards by designing better, more thoughtful solutions. Goal is to champion innovation and creativity across disciplines; centering sustainability while exploring physical, digital, and printed media within complex production systems and executing by simplifying for fast to market launches.

Bit more about my journey and evolution

In 2020, after the world changed with also consumer behaviours changing, so did I. I immersed myself in new technologies; diving into AI, blockchain, digital art, and crypto trading; while also taking on a retail role to better understand post-pandemic consumer behavior firsthand.

I wanted to observe how today’s shopper moves, feels, and chooses, so I could reimagine how we build brands, packaging systems, and visual merchandising strategies from the ground up.

My journey expanded my perspective; from executive-level creative leadership to retail-level insight, including spatial design and in-store experiences that connect across every touchpoint.

Beyond some roles I held, I developed a fragrance brand design course with the International Perfume Foundation, launched a self-care concept for the tech community as a prototype for blockchain-integrated shopping, and continue to explore how emerging technologies can support ethical, imaginative design in a rapidly evolving world.

Living, working and designing in the NYC area for 20+ years has allowed me to collaborate with many from all over the globe; making me naturally comfortable working with diverse, international teams and well-suited for companies with a global footprint.

What I am looking for now:

I like to consult across packaging, brand strategy, and immersive experiences; always believing that whether we’re designing a product or a space, the goal is to create something that truly connects.

I’m seeking my next full-time leadership role, my dream job, where I can bring strategy, systems, and storytelling into packaging design, within a team where we build products together that matter and really live the values we believe in every touch point from ideation to in-store experiences from HQ to Retail that are in their mission and vision statements and leave a legacy that lasts.

How to get in touch with me:

Calling me at +917-553-8713 is the best way to reach me directly, emails are a little too hectic these days! 

This site is currently evolving; thank you for stopping by, and feel free browse through some of my works and check back for updates and stories soon.